COMMITMENT, COMMUNICATION, COLLABORATION
At The Morris + King Company (MKC), outstanding client service is paramount to our success. We work with clients as if we were working directly for their company. Our top priority is keeping them fully informed about the issues affecting their business. That means constant and continuous communication, including daily conversations by phone or email to discuss relevant news and emerging trends. As a result, we often know more about a client’s industry–and its competition–than the client. Through our unique “Clients-in-Residence” program, where clients can elect to spend time working with us in our offices, we become even more aware of their needs and how to serve them more effectively.
Our dynamic, high-energy team of account executives brings a creative and sophisticated approach to each and every assignment, providing unparalleled strategic thinking and communications planning. They are empowered to respond–quickly and decisively–to challenging new circumstances and changing situations. Because our professionals work with a select number of highly diverse clients, they are able to cross-pollinate ideas between specific industry sectors.
MKC is one of the few public relations and integrated marketing firms that can truly conceptualize an entire campaign, from media outreach, guerilla marketing tactics and teaser items all the way, and, when necessary, to an unforgettable launch event. We are also experts in a broad range of marketing and communications services, including crisis management, event planning and media training. Our written materials–press releases, tip sheets, Q&As and media alerts–are uniformly of the highest caliber. Moreover, we use our extensive national and local contacts in both the print and broadcast media to strategically time clients’ news for the most advantageous effect.
MKC’s senior executives play an integral role in the development and execution of all our clients’ programs. They closely monitor the account team’s progress and participate in weekly brainstorming sessions. In addition, our principals are always available to discuss any aspect of our work.
Finally, we are willing to be measured by the most demanding metrics. Through a variety of methods–including daily alerts on company coverage, competitive news and industry trends–we set rigorous standards and benchmarks. Our Results Books, which include all broadcast and print media stories generated by our marketing programs, are a true and accurate barometer of the exceptional results we consistently achieve for clients.